When executed well, patient journey maps are useful for discovering healthcare gaps and intervention points, understanding and improving patient experiences and outcomes, and streamlining the ...

Within the pharma industry, patient journey mapping tends to begin with a focus on an identified commercial opportunity. Multiple data sources are then integrated to map the patient journey and ...

Republica Havas Health & M3 MI have unveiled their latest Executive Report, “Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies,” ...