Crews are working to replace the iconic Pensacola Beach sailfish welcome sign, ... a 1955 Pensacola High School graduate. Born, art director for the Pat Dodson Agency, ...

Commissioner Ashley Hofberger has ended her quest to erect a Pensacola Beach Gateway sign after intense public backlash and a ...

But Born Schill said her mother was "delighted" the sign has become such a part of the fabric of Pensacola. The new sign, created by Daytona Beach-based LED partners – Kenco Signs and Awning ...

Visitors may have a hard time finding their way to Pensacola Beach over the next few weeks, as the giant sailfish-studded sign has been removed until January. The sign has been a longstanding ...

The iconic Pensacola Beach sailfish sign is once again directing beachgoers where to turn with all of the pizazz of the original from the 1960s.

The iconic Pensacola Beach sailfish welcome sign now reads "Gulf of America." The change was made to the 64-year-old design on April 22, 2025. Gov. Ron DeSantis signed a bill this month to ...

PENSACOLA BEACH, Fla. (WEAR) — There's a new look to the historic Pensacola Beach sign. The sign no longer says "Gulf of Mexico," it now reads "Drive East Along Gulf of America." ...

There’s a new look to the historic Pensacola Beach, Florida, sign. The sign no longer says “Gulf of Mexico,” it now reads “Drive East Along Gulf of America.” Escambia County ...

For decades, the iconic Pensacola Beach welcoming sign in Florida invited travelers to travel "east along the Gulf of Mexico." Now, it has been changed to reflect the body of water's new name.

For decades, the iconic Pensacola Beach welcoming sign in Florida invited travelers to travel "east along the Gulf of Mexico." Now, it has been changed to reflect the body of water's new name.