Jim Cowie and Maria Xynou join an M-Lab community call to discuss challenges to constructing and using internet performance datasets. Watch the full Community Call on the Measurement Lab's Youtube ...
Suggested Citation: "Appendix F Commissioned Paper: Improving the Quality of Quality Measurement--John D. Birkmeyer, Eve A. Kerr, and Justin B. Dimick." Institute of ...
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
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