Preppy fashion is back, but Gen Z is giving it a whole n. PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, ...

Gen Alpha, born after 2012, finally have access to the internet, and are already slamming commonplace slang that has been etched into Gen Z and Millennial lexicon for years.

The newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water bottles.

But for Gen Alpha — kids born between 2010 and 2025 — it has a whole new meaning, and it’s much cuter (and way more pink). These days, dressing “preppy” refers to wearing bright colors ...

Preppy fashion is back, but Gen Z is giving it a whole n Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish.

Preppy fashion is back, but Gen Z is giving it a whole n Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish.