Because purple is on the opposite side of the color ... and the Blonda Oil has a lightweight consistency that offers a silky texture to hair. It’s formulated with argan oil to help protect ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

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Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...