The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

Purple is the first female peanut mascot in M&M’s 81-year history. Men still outnumber women on the now seven-character cast, with Green and Brown being the other female characters.

Purple joins Red and Yellow, introduced in 1954, Blue, Green and Orange from 1998, and Brown, debuting in 2012. “Peanut-shaped” Purple is the third female in the line-up, joining Brown and ...

Purple is the first M&M's character to be introduced in a decade. Home & Garden. Medicare ...

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.