Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Refinitiv, an LSEG business, has announced an agreement that allows for its comprehensive suite of quantitative data to now be made available on Snowflake’s Financial Services Data Cloud. Today’s ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...

Courses in many departments, including economics, sociology, environmental studies and astronomy, regularly require students to analyze and draw conclusions from quantitative data. The Spinelli Center ...