There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV - which ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25.

The 3 best beauty products we tried this week from Rare Beauty, Josie Maran and Tirtir. We try dozens of beauty products each ...

It’s been four months since I first tried the Rare Beauty blush, and I can confidently say I now use it on the daily, while also forcing it upon any friend, family member, or complete stranger who ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy ... about how much this matte version would truly differ from the other products in the range, I was genuinely impressed. The formula is unique ...

During Thursday’s episode of the “Drew Barrymore Show,” Barrymore praised Gomez for her Rare Beauty makeup line and asked her and her fiancé to help her with her glam. “I came out here ...