I found a fun thread at HighRankings Forums that discusses what he calls "unintentional reciprocal links." What I find funny about that name is that, if you think about it, an unintentional reciprocal ...

A patent application filed by Yahoo provides hints as to how the search engine may deal with reciprocal linking in the future, according to Bill Slawski. The U.S. patent application No. 20090013033 ...

LinkRocket's recognition stems from its proprietary credit-based exchange system that addresses fundamental flaws in traditional reciprocal linking. The platform's algorithm creates a circular flow of ...

Warning potential clients to hire reputable SEO experts, Conrad Saam takes us through a scenario of less-than-kosher SEO tactics -- "reciprocal link cloaking" that relies on a cookie. In this example, ...