Retargeting campaigns probably aren’t about to vanish or melt into something unrecognizable. But you can’t help but wonder how retargeting will evolve, how it will be shaped by possible privacy policy ...

The car company Kia Motors America ran a retargeting campaign without including the privacy icons that are supposed to inform consumers about online behavioral advertising, the Better Business ...

Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way ...

John Wanamaker, founder of Philadelphia’s historic Wanamaker’s department store, once said, “I know that half of my advertising dollars are wasted – I just don’t know which half.” In online marketing ...

Coinzilla rolls out a retargeting service aimed at helping Web3 advertisers re engage high intent crypto users.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ido Zehori, data science team leader at ...

Marta Gaspar is a senior content marketing manager APAC at Remerge. In our previous piece, we touched upon the different reasons why you should run retargeting campaigns along with your UA. And ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell ...