An ad from 1945. Forest History Society via Flickr // CC BY-NC 2.0. An antagonistic figure, the Fire Wolf also came into being at the end of World War II when patriotic concerns about forest fires ...

Friday marks a big birthday for Smokey Bear. The grizzly face of fire prevention was introduced on Aug. 9, 1944 — 75 years ago — by the U.S. Forest Service and the Ad Council, then called the ...

While there's always a certain retro flair to each year's poster, the latest edition almost feels like it lost its flair, ...

The forest is healing from its scrapes and bruises, and so are its playmates, the children.Instead of tall black sticks and empty land, students at Edith Wolford Elementary School see ...

A rural fire brigade captain was driving through a forest in northern New South Wales when a flash of colour caught his eye. He was compelled to investigate and was thrilled to discover it was a ...