Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Roblox's stock has risen significantly in 2022, with the company returning to growth and DAUs remaining strong. The current business model is limiting the company's growth and profitability potential, ...

Advertising in the metaverse is tricky. The report goes into great depth to describe and list various problems with advertising practices on Roblox, but a lot of what it comes down to is unmarked or ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...