Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

Sailor Jerry mentored tattoo artists he respected, ... “In the exhibit, you will view pieces of Norman ‘Sailor Jerry’ Collins artwork that pays homage to a soldier’s story, ...

The Story Behind the Tattoo Artist Who Inspired Sailor Jerry Rum. Norman “Sailor Jerry” Collins was a Navy vet who built his rep tattooing soldiers and sailors in WWII-era Honolulu.

At the time of Sailor Jerry's death, there were just more than 500 working tattoo artists in the U.S. Today there are more than 50,000 and they all owe a debt to the master craftsman who operated ...

The rum brand Sailor Jerry sold a million cases for the first time this year, second only to longtime category leader Captain Morgan. The company credits its revamped marketing strategy, centered ...

NORMAN COLLINS (better known as Sailor Jerry) was a pioneer in the world of tattoo art, not only in terms of his colorful aesthetics, but also with his innovations with technique and sterilization.

The family of the legendary Sailor Jerry has sued the makers of a popular worldwide brand of spiced rum named after the iconic Chinatown tattoo artist, who died in 1973.

Sailor Jerry's latest effort, which was inspired by the scarcity of female tattoo artists, reflects the brand's identification with a tattoo artist of the same name. Currently, less than one in four ...

Sailor Jerry Rum has made an annual event of sponsoring free tattoos on the anniversary of the death of the legendary tattoo artist Norman "Sailor Jerry" Collins. Collins studied Asian tattooing ...

Louisville tattoo artist Christopher Waugh gave festival-goers tattoos for free at the Sailor Jerry booth at Louder Than Life. Take a peek.