And “See Rock City” barns seem mostly forgotten, too, along with Burma Shave signs and billboards for South Dakota’s Wall Drug, pretty much the only place to see a giant fiberglass jackalope.

A well-known “See Rock City” barn has received a fresh coat of paint to celebrate Rock City’s 90 th anniversary year, just completed in Fort Payne, Al., by Rock City’s innovation team.

By 1998, there were only about 200 See Rock City barns left, and that number has decreased to only about 100 today. Of those, only about 10 are left in Alabama.

Over the course of 80 years, the unusual "See Rock City" advertising campaign led to as many as 900 painted barn roofs at its peak with surprisingly effective results. But as Americans turned to ...