If you feed your cat Fancy Feast, you may be wondering if it's a good food to consider. Here are some pros and cons of ...

Cats truly have undeniable charm and sophistication that make them stand out from the rest of the pets. And, with more and ...

Premium cat food SHEBA® brand, part of the Mars family of brands, has partnered with Bollywood actor and passionate pet parent, Sharvari, to celebrate the evolving bond between cats and their parents ...

The campaign reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a gesture of ...

The brand’s digital campaign, “All They Want Is Sheba”, aims to highlight that true contentment is found in meals that match a cat’s discerning palate ...

The following year, after a promotion, Zabrodskaya began working on Mars’ Sheba cat food brand. She said she did not believe the company could substantiate its claim to be committed to “100% s ...

‘You'll do anything for a kitten' was a campaign that led Sheba, a challenger brand in the cat food market, to sell $17.3M worth of kitten food during its first year, 62% more than expected. It did ...