A campaign by environmentalist group Greenpeace, including a video featuring an oil leak swallowing an Arctic community built entirely out of Lego bricks, has resulted in Danish toy manufacturer Lego ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying the ...

Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...

Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s. The environmental campaign group, protesting ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...

giant Shell following protests by Green campaigners. The Danish toy maker has announced it will not renew a current deal allowing Shell to hand out Lego sets at its petrol stations in 30 countries, ...