A bullshit concept from the incel world has been leaking into mainstream culture, so it’s time we explain. I’m talking about the idea of a “sigma male,” who supposedly exists in relation to “alpha” ...

Are you an Alpha leading the charge, a Sigma thriving in solitude, or a Beta mastering collaboration? Modern masculinity is ...

What do Patrick Bateman, John Wick, Thomas Shelby from Peaky Blinders, and Tyler Durden from Fight Club have in common? Besides the obvious (they’re all white, straight men) these characters are ...

Canadian-US actor Keanu Reeves, supposedly a high-profile example of a "sigma male." (Photo by Mark RALSTON / AFP) (Photo credit should read MARK RALSTON/AFP via Getty Images) Are you tired of ...

Esteemed children's channel Nickelodeon has deleted a bizarre video from across its social media after sparking widespread outrage. A new CGI version of the beloved character Dora The Explorer ...

If you’ve spent any time with teens recently you might have heard them describe something as “sigma”, or even exclaim: “What the sigma?!” Confused about what it might mean, or why kids are so obsessed ...