It's named after a new character, Joe Kind Snoopy, Joe Cool’s kinder alter ego, created exclusively for Starbucks. There's also a Joe Kind Bottle, Joe Kind Cold Cup, and Joe Kind Tote Bag.

Joe Kind Snoopy, which references Joe Cool (one of the beloved beagle’s alter egos), will be featured not only on Starbucks’ exclusive products but also in digital activations and social media ...