Zeb Powell is joining the Jordan Brand. It’s a move that’s been teased out since January, when Powell appeared at the X Games ...
Burton’s [AK] line is and has been the best line from arguably snowboarding’s most iconic brand. While we had no trouble ...
J Skis has long been an April Fools' frontrunner. In the past, they've "debuted" self-powered Tesla skis and adjustable ...
The 2026 Winter Olympics may still be a ways away, but J.Crew has me thinking about chilly weather. The iconic American brand announced its new partnership with U.S Ski and Snowboard this week, ...
Given that J.Crew is such an iconic brand, and really going into an exciting place, we just felt it was the right opportunity at the right time.” U.S. Ski & Snowboard still has Kappa as its ...