Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Discover how social media algorithms are not just passive filters but active players in shaping political landscapes. This ...

Dove has launched a powerful new campaign inspiring women to embrace their candid beauty. Teaming up with singer-songwriter ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Campaign Middle East rounds up the latest updates on social media platforms for Feb. Here are the key highlights.

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Brands are now increasingly treating billboards as 'baits,' investing heavily in OOH with the explicit goal of driving social media virality ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

As Oakland's special mayoral election approaches, campaign rhetoric is intensifying with about 30 days to go before the April ...

Disney, Warner Bros. Discovery, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising, some starting ...