Walmart, synonymous with bulk buys and everyday low prices, has decided its time for a facelift in over a decade. The retail giant, recognized globally for its sprawling stores and iconic yellow ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors ... are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or ...

Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive ...