ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy ...

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. Yeah, me too. If you’re like me and are tired of using the same ...

Social media accounts often embody important communications connecting the academy to the public, and that should not change. Choosing digital boundaries is a personal decision largely dependent on an ...

During this period, the proportion of women who used social media sites was 10 percentage points higher than men on average. When we include earlier surveys and our latest reading (spanning May 2008 ...

If you want to know why research can take your social media strategy to the next level, keep reading. Knowing Target Audience Research will let you know exactly who your target audience is.

Read more on Marketing or related topics Market research, Consumer behavior, Social marketing, Customer strategy, Customer-centricity, Technology and analytics, Web-based technologies, Online ...

Air Force research: How to use social media to control people like drones "Containment control" model looks at how groups of influencers can manipulate people.

Research shows moderate conservatives, independents, and moderate liberals are self-censoring on social media and creating a silencing effect of the majority. Photo by Nate Edwards, BYU Photo Log on ...

Analyzing research data is a great way to discover where you have room for marketing experiments, and where you should play it safe. 3. Determine Your Social Media Audience Size ...

Considering two of the top social media platforms use trending topics (Facebook and Twitter), perhaps you should start using it to your advantage. Trending topics show you what everyone is talking ...

Lee says the aphorism could hold true with social media use and physical health: The rich get richer while the poor get poorer. “In our previous research, we found those high in self-esteem benefited ...