The changes keep on coming at SWA.

Extra legroom seating, lounges, and other premium offerings could define what was once a budget airline.

Southwest Airlines is executing a rapid strategic transformation, aligning its business model with legacy carriers and ...

Southwest Airlines spent decades winning customers with a simple promise: low fares, friendly service, and an intentionally unbundled airport experience that avoided many of the industry’s upsells.

Airlines used to give away most of their nicest seats, but they have increasingly found ways to persuade people to pay a lot ...