Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks to accelerate Green Apron staffing model rollout, causing earnings headwind in 2026-2027. Analyst predicts sales ...

Starbucks announced this week that their employees will have a more specific dress code starting next month to make their signature green aprons pop. Here's what to know. Starting on May 12 ...

The company said the dress code change will maintain the green apron's status as the symbol for Starbucks since they were introduced in 1987. Chain previously encouraged more diversified wardrobe.

Starbucks to lay off 1,100 employees and cut drinks from its menu 01:53. Starbucks on Monday announced a new dress code for its baristas, part of CEO Brian Niccol's efforts to overhaul the coffee ...

Starbucks is imposing new limits on what its baristas can wear under their green aprons. Starting May 12, employees will be required to wear a solid black shirt and khaki, black or blue denim bottoms.

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.

Meantime, the facility will allow Starbucks to expand its profitable Reserve coffee line, to be sold at 1,500 locations globally. And Starbucks plans to open at least 100 other stores ...

The green apron worn by Starbucks employees is so iconic that it has its own coffee blend named after it. Skip to main content Spokane, Washington Est. May 19, 1883 ...

The company said the dress code change will maintain the green apron's status as the symbol for Starbucks since they were introduced in 1987. Chain previously encouraged more diversified wardrobe.

The change appears to align with the company's 'Back to Starbucks' strategy under CEO Brian Niccol, who assumed the role in August. The barista union has objected to the dress code change.