Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

One of the best things about being a consultant is the opportunity to see so many kinds of businesses. Though different companies are certainly at different stages of their lifecycles, strategic ...

Deciding on the right mix of marketing strategies is a huge undertaking for any business. Some might feel compelled to dive into the deep end and get into the weeds with all the tools at their ...

If sales are a business's lifeblood, then planning is its oxygen. It is crucially important for small businesses to stay ahead of business challenges. Proper planning not only allows you as a business ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...