A straw boater hat lays on the grass on the first day of the Henley Royal Regatta at Henley-on-Thames on June 28, 2006 in Oxfordshire, England. Photo by Christopher Furlong/Getty Images.

With volunteer Ron Booth there to greet them with a big smile and even bigger straw hat, visiting patients can't help but head to their appointments with smiles.

People wait in line for an hour or more to get into the booth, where staff heat branding irons and burn the letters into the back of the straw hats. ALSO SEE: Stagecoach 2025: Experiences and ...

People wait in line for an hour or more to get into the booth, where staff heat branding irons and burn the letters into the back of the straw hats. ALSO SEE: Stagecoach 2025: Experiences and ...

Stagecoach 2025: ‘Yellowstone’ fans line up to wear the Dutton brand Inside a small booth festivalgoers can score straw cowboy hats for free with their initials branded into them.