A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, it becomes an easier, more intuitive process.

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

"Every interaction, in any form, is branding," according to Seth Godin. It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand ...

Understanding and crafting this identity is the first step towards building a strong brand. Essential components of a brand ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

A strong brand makes people feel something ... A brand’s voice should be more than a marketing tool—it should reflect its identity. People can spot a generic message from a mile away, and ...

These external entities have a strong reputation through a recognizable, individual identity as a stand-alone brand. While their mission and goals are separate from the university, they remain ...

The brand’s visual identity creation ... The bridge cables double as wings, a strong telegraphic symbol of Valkyries. The five triangles formed within the wings represent the five players ...