A new report has declared Supreme to be the lucky brand with the most powerful logo in the world. That's right: The box logo that launched a million lineups and no small share of controversy ...

For example: Supreme ... design elements itself. One of those people? American conceptual artist Barbara Kruger, whose work explicitly inspired not just Supreme's ubiquitous red-and-white logo ...

claiming infringement of their longtime band logo — a stylized dragon — after a Supreme x Mobb Deep clothing collab used a markedly similar design this summer. That lawsuit asserts that Mobb ...

and with the box logo crewneck sweater dropping, Supreme shoppers both online and in New York were losing their minds over the classic-yet-hyper rare design. Apparently, over at Supreme's L.A ...

With a new Supreme store comes a new and exclusive Supreme Box Logo T-shirt, and for the grand opening of its recently-unveiled Milan flagship Supreme has opted to reuse one of its greatest hits.

Smith revealed on his Instagram account Saturday that the NBA has threatened discipline for the tattoo he got of the logo for Supreme -- a New York-based streetwear company -- on the back of his ...