In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

To kick off the start of the week-long event, TAG Heuer has debuted three new watch styles, and has expanded its Formula 1-inspired collections, with new Formula 1 Solograph, Carrera Day-Date and ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one [the Mario Kart Limited Edition Tourbillon for £21,250. Oh yeah! Mario ...

The post explores and explains how the TAG Heuer Formula 1 Solargraph reimagines the original 1986 Formula 1 series. We're seeing more bra ...

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, together with the American label Kith. The limited edition of 1350 pieces, ...

For those who remember the original Formula 1 watches as their first Swiss timepiece, this relaunch is a nostalgic yet forward-thinking revival. Unlike the Kith collaboration, which left some ...

The biggest crowd-pleaser of the three at this year's Watches and Wonders event in Geneva was the baby of the bunch, the ...

Through its major partnership with Formula 1, TAG Heuer — the most universal brand in the LVMH Group's watchmaking portfolio, ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...

While TAG Heuer is better known for its watches, the brand created its eyewear collection ... The line-up pays homage to Jack ...

TAG Heuer has showcased three new watches at Watches and Wonders 2025. As official timekeeper for Formula 1, the brand has debuted the Formula 1 Solograph, a new Carrera Day-Date and a dramatic ...