In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

The TAG Heuer Carrera line is one of the foundational blocks on which the Swiss watchmaker’s reputation is built, and within that, the Day-Date collection provides an accessible entry point into the ...

TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches are coveted by athletes and enthusiasts. The Switzerland-based brand was ...

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, ...

TAG Heuer's new high-performance sunglasses collection comprises three styles: Jack Heuer, Mini Vingt-Sept, and Shield Pro ...

TAG Heuer has debuted its Spring/Summer 2025 Eyewear collection. Featuring three new eyewear lines, the collections include ...

TAG Heuer’s Spring/Summer 2025 eyewear collection has landed – and it’s got more motorsport swagger than a Monaco pit lane. The Swiss brand, better known for making some of the best watches around, is ...

The meticulously crafted caliber showcases Swiss craftsmanship through hand-finished bevels, polished screws, complete with a TAG Heuer shield-shaped oscillating weight adorned with racing ...

Swiss luxury watch maker Tag Heuer is back with another smartwatch, and this one is...a little funkier than their typical watch. The new watch — which is officially called TAG Heuer x Super ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one [the Mario Kart Limited Edition Tourbillon for £21,250. Oh yeah! Mario ...

Tag Heuer’s Connected Calibre E4 isn’t quite a hybrid, but it is most certainly of the luxury variety. Today, however, it has been marked down in price. By a lot. Tap the button below to see ...