With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target audience and brand values.

Through endorsements and product mentions, influencers can help amplify your brand's message, reach a broader audience, and build trust with potential customers. They engage directly with their ...

Brand collaborations, where a company pays an influencer to promote a service or product by posting a video or photo on social media, are one of the main ways that TikTokers earn an income.