Patrón is synonymous with tequila, but the premium brand's starting price tag may ... where it can be harvested year-round. "Tequila Patron is exclusively 100% agave, the Weber Blue Agave.

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

Complex consumer segmentation is an integral part of marketing for many products, but Patrón – the brand which dominates the ultra-premium tequila market – has a different approach. "For us, we kept ...

A premium tequila brand co-created by actor-comedian Kevin Hart is awarding $500,000 in grants to help small business owners.

And the excellent Añejo Gran Reserva ... Fans of Patron XO should check out Cantera Negra Cafe, a rich blend of coffee and blue agave spirit. Yep, this is the tequila brand founded by Sammy ...

Two of Proximo’s upscale Tequila Hot Brands, 1800 and Gran Centenario, also remain on the rise. Gran Centenario recently teamed up with Cristo Fernández, Mexican actor and former soccer player, for a ...

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the ...

With all the growth at the top end, Tequila’s above-$40 tier continues to see a steady stream of new players. Already among the brand leaders with Maestro Dobel, this spring Proximo unveiled Gran ...