Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.

The world's number one super-premium tequila has just launched a luxurious new variant in collaboration with music icon Karan ...

16. Tequila Patrón Ahumado Silver Bacardi. ABV: 41% Average Price: $79 The Tequila: This version of Patrón is their classic silver tequila (100% Blue Weber, slow roasted, and stone ground before ...

Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest ...

Patrón’s additive-free campaign may reignite a debate that’s been swirling in the tequila industry about the use and marketing of additives. Additives are permitted if less than 1% of the ...

The Tequila Boom Is Over. The Tequila Price War Has Begun. Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a ...

Ex-Patrón tequila execs launch ‘truly disruptive’ vodka in Texas Weber Ranch 1902 Vodka is made from agave from Mexico — not wheat, sorghum, rye or potato like other vodkas. By Sarah Blaskovich ...