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Serif vs. sans-serif: how to choose the right font for your projectWhen you're embarking on a new creative project, typography design is one of the most important things to consider. But with so many fonts to choose from – even if you only stick to free fonts ...
Typography, experts now say, can give brands and people a voice right away with a new AI platform. Monotype, the global typography studio that works with the likes of Santander, Colgate, Bailey’s, ...
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The Power of Typography: How Fonts Influence Your DesignFor instance, serif fonts like Times New Roman convey a sense of tradition and formality, while sans-serif fonts like Helvetica appear modern and clean. By choosing the right font, you can ...
Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.
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