Those who are privy to the Elf on the Shelf Santaverse know that the tradition is much bigger than Scout Elf. This post ...

Pottery Barn is tossing its hat in the holiday collection sphere, collaborating with Warner Bros. Discovery Global Consumer Products on an exclusive “Elf” x Pottery Barn home furnishings collection.

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

Winter at the Museum includes Daphne’s Reindeer Barn, a cozy holiday event for kids and families to take care of Santas, ...

With the arrival of December also comes stress and scrambling from parents who want to give their kids the best Elf on the Shelf experience for the holidays. Any parent who participates in the Elf on ...

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In what should be a joyous holiday season, few things bring more dread to parents than the Elf on the Shelf. Keeping up the popular holiday tradition is often additional work and stress for maxed-out ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Thanks to "Elf on the Shelf" and "Reindeer in Here," families have more options than ever when it comes to starting a new holiday tradition. But which is the best fit for you? To help you decide, we ...

The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...