Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The ...

The Elf on the Shelf joined Facebook, and Aebersold and Bell, the authors, went on a book tour. The elf character began picking up momentum, and by 2012, he was a float in the Macy’s ...

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three ...