Woods new logo is simple yet significant, replacing his signature TW Nike emblem with the outline of a Tiger. The Sun Day Red logo features 15 stripes, one for each of Woods’ major wins.

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to ...

Tiger Woods did a mini media tour on Tuesday and Wednesday in NYC to promote the long-awaited release of his Sun Day Red apparel line. Only he hopes the new logo doesn't last long as is. "My goal ...

When Tiger Woods strolled on to the first tee at the Genesis Invitational Thursday morning, something was different — and we don’t mean his fused-ankle gait or the TaylorMade Qi10 3-wood he ...

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with ...

Tiger Woods speaks at a news conference ahead of the Genesis Open golf tournament, on Feb. 12, 2024, in the Pacific Palisades area of Los Angeles, sporting the logo of his new Sun Day Red brand ...

This is the second notice of opposition against Sun Day Red, whose logo features a tiger with 15 marks representing the major championships Woods has won. Source: U.S. Patent and Trademark Office.