TikTok creator's 11-second Dr Pepper jingle, "Dr Pepper baaaaaby" goes viral, garnering millions of views and landing a ...

Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. TikTok Search Ads allow brands to reach users during ...

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...

Since early in the Israel-Hamas war, ads about the hostages taken to Gaza could not run on TikTok. 130 of the kidnapped remain there, Israel says, including some presumed to be dead. After October 7, ...