It’s a piece that the company has found tested well across ages and genders, from younger girls to those harder-to-engage 9- and 10-year-old boys. As Mathilda Engman, Toca Boca’s design ...

with boy aisles full of blue and girl aisles full of pink. But by serving all kids, regardless of gender or race, you reach more people. That’s Toca Boca’s goal with children’s apps.” ...

When the line officially launched, Target agreed to situate the products between the girls’ and boys’ clothing sections in some stores as a nod to the Toca Boca ethos. The Nimbus Cream Throw ...

Last week, Toca ... Boca is trying to do. But it’s a decision that also makes commercial sense. “I’m effectively doubling my market, in theory at least, if i can sell an app to both boys ...

For years, children’s toys have been trapped in a binary, marketed towards girls or boys and specific races ... in the development of its apps. Toca Boca recently announced the release of ...

Toca Boca, maker of children’s iOS applications, is releasing two new apps aimed at sparking kids’ imaginations.The first app comes out today. Many parents are concerned that children spend ...