The kids knew they liked them, while some adults struggled to understand what they were. Transforming robot toys were set to square off in the fight for space under the Christmas tree in 1984. (The ...

In 1984, Hasbro launched the Transformers on an unsuspecting public, resulting in a multimedia phenomenon which still thrives today. At the franchise’s heart was a toy with a simple idea behind it: ...

Benson Yee was a Star Wars-obsessed kid when something new caught his eye in a toy store during a family vacation: Transformers – “robots in disguise” – that changed into vehicles or other objects. “I ...

Whenever you have a big franchise like a Transformers movie coming out, you can be sure that there will be a whole new line of toys to go with it. Just like the movies, Transformer toys have come a ...

Toy company Hasbro licensed transforming robot toys from the Japanese company Takara, which had already existed in that country since 1980. But in America, Hasbro wanted a whole mythology to go with ...

The Comic-Con exclusive reissue of Hasbro's 1984 "Jetfire" toy has landed the company in trouble, with another company claiming to have been damaged by its release. By Graeme McMillan G.I. Joe ...