The new Transformers toy line is only just being formally announced, but hype and promotion for the upcoming Transformers: ...

Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...

With the Transformers: Revenge of the Fallen enjoying record ticket sales in China this month, spin-offs of Transformer toys and other products are booming, too. The action movie's ticket sales ...