Twenty years and two bankruptcies later, True Religion and its ads look very different. The brand’s jeans still feature the thick stitching and horseshoe logo that made it famous, but cost much less ...

Jeans brand True Religion has been acquired by private equity ... known for their signature stitching and smiling Buddha and horseshoe logos, were a favorite among A-listers like Jessica Simpson ...

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...