Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

After launching the first Reddit mobile app and redesigning desktop experience in 2017, Reddit has now evolved its branding to become ‘more integrated, intuitive, and global’ and therefore has given a ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...