Miele’s vision was to increase both brand awareness and sales of their high quality appliances in the UK. They were already using PPC advertising to great effect in other countries and wanted to do ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA ...

Want to own some of the most valuable real estate in the search engine results and drive lots of traffic, conversions, and sales? The quickest way to do this is with pay-per-click (PPC) marketing. PPC ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...