two years later, Adidas says that they’ve made Boost even better and added new technologies with the energy-focused sole to create a first-of-its-kind running shoe. They call it the Ultra Boost.

A year ago today, adidas introduced a new sneaker, the Ultra Boost, that would change the climate of the company’s sneaker game for the next year. Making a bold claim that they were launching ...

After a year of dominating the crossover space between running sneakers and street-savvy kicks, it's safe to say the Ultra Boost is a new classic for the brand with the three stripes, joining the ...