Sports Illustrated

Sneaker Sales Spike As Stephen Curry and Under Armour Part Ways

After more than a decade of collaboration that transformed both athlete and brand, Golden State Warriors icon Stephen Curry and Under Armour announced today that they are separating Curry Brand from ...

Stephen Curry’s On-Court Sneaker Style Through the Years

With his laser-sharp three point shot and expert agility, Stephen Curry is regarded as one of the greatest NBA players to ...
Forbes

The Rise And Fall Of Stephen Curry’s Under Armour Partnership

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...
Complex

Stephen Curry's First Curry Brand Signature Shoe Drops Next Week

It didn't take long before Under Armour introduced a new signature basketball sneaker for Stephen Curry's new Curry Brand. Under Armour revealed the Curry Flow 8 today and while this is the first shoe ...
The New York Times

As Steph Curry parts ways with Under Armour, his brand and appeal reach a new test

Stephen Curry and Under Armour have mutually agreed to part ways after 12 years. Ronald Cortes / Getty Images Can Steph Curry make sneaker collectors want a pair of Skechers? What about Li-Ning or ...
USA Today

Steph Curry, Under Armour announce massive change to shoe deal

From now on, the shoes belonging to the greatest shooter of all time will look a little different. Golden State Warriors guard Stephen Curry and apparel giant Under Armour mutually agreed Thursday, ...