Under Armour has extended its apparel partnership with the CIAA Conference, as both parties continue amplifying HBCUs in ...

This morning, Under Armour, announced the signings of Diamond Miller, Laeticia Amihere, and Marina Mabrey. The splashy signings bolster Under Armour's already quickly-growing roster of women athletes.

"The team behind the Under Armor brand is incredible. They're so innovative, creative and just relentless at what they do, ...

And now, Under Armour is also making a move. On Thursday, the Baltimore-based company will introduce the Courtside Collection, a new line designed for the modern female athlete that blends ...

Under Armour has unveiled a new women's soccer boot ahead of the FIFA World Cup. Under Armour. As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia ...

In addition, Under Armour will also be donating nearly $500K of equipment to sports organizations in their “She Who Plays” Initiative. This program serves young girls throughout the United States.

This event report demonstrates how Under Armour, the sports apparel brand, in partnership with agency Droga5, effectively connected with female consumers despite the brand’s overwhelmingly masculine ...

In January 2024, Under Armour hosted its first flag football camp in partnership with Flores for over 100 athletes at All-America, which is a part of Under Armour's UA Next platform.

University of South Carolina guard MiLaysia Fulwiley signed a multiyear name, image and likeness (NIL) partnership with Under Armour’s Curry Brand.

And now, Under Armour is also making a move. On Thursday, the Baltimore-based company will introduce the Courtside Collection, a new line designed for the modern female athlete that blends ...