The age-old art of anticipating the needs of others is now a key component of a successful business strategy. Specifically, anticipating customer needs is essential for modern companies looking to ...

The typical startup trajectory involves creating a product first: An entrepreneur has an idea, builds an app that addresses the idea and iterates on the app while trying to find customers who need it.

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

Market research is critical in determining if a business idea has actual customer demand to avoid common startup failures. Understanding customer needs, their willingness to pay, and the “why” behind ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

A semester at Disney World shaped how I think about CX: empower employees, master the basics and turn insight into repeatable magic.

Here’s what you must track to understand what’s on the minds of your customers and what influences their buying decisions. Only 54% of sales professionals go beyond selling their product and help ...

Whether you're a business just starting out or have been around for decades, you've probably used surveys to keep a pulse of your customers. It's a tool that has been around for almost 200 years and ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

With the growth of the niche adaptive clothing market comes new challenges for retailers, including making the process of online shopping more inclusive for people with varying degrees of disability ...

In the ever-changing landscape of employer services, understanding the nuances of your clients’ industry can help you better tailor your services. Joey Lee, Director of Sales at Hawaii Dental Service ...