Custom key performance indicators (KPIs) can be useful in figuring out what works and what doesn't when it comes to your marketing statistics. With more and more companies relying on marketing ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A version of this article first appeared on EideBailly.com ...

The Law Firm Growth Quiz is based on two factors — scalability and market presence. Based on your answers, we can measure the efficiency of the processes used to manage your business and the ...

Having a practice valuation conducted for your RIA can be one of the most important things you can ever do. It’s so important, in fact, that InvestmentNews is hosting its next RIA Lab on the topic.

As every communications leader knows, there are countless ways to interpret data. Sometimes, tweaking how you’re approaching stated success metrics can reveal a different perspective, either allowing ...

In the competitive world of business, understanding and leveraging Key Performance Indicators (KPIs) is essential for ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...

As the first quarter unfolded, macroeconomic risks created strong headwinds for mortgage companies. The greatest concern is quickly rising mortgage rates, resulting in overall margin compression and ...

With business responsibilities continually shifting, CFOs have never worked harder. Especially considering Covid-19, the goals and metrics associated with a CFO’s position have evolved substantially, ...

Relying on the number of leads generated isn't the only indicator of how your campaigns are performing. In this lesson, you'll learn more about KPIs (what it is and isn't) so you can rely on these key ...