Women today may feel they have come a long way since the inequality of the Fifties, Sixties and Seventies. But the shelves of many toy shops paint a very different story. Where once toys may have been ...

Researchers urge toymakers and parents avoid gender-labeling toys, remove color divides, and manufacture toys for both boys and girls in a wide range of colors. New research shows how easily ...

From the time they are born, kids are bombarded with messages about what is appropriate for their gender. In fact, it even happens before they’re born; the whole premise of a gender reveal party is ...

A man whose driving licence had been suspended was stopped by police after he chose a pretty unusual vehicle to join the morning commute: a bright pink Barbie toy car. He borrowed the toy car from his ...

Jason Bainbridge does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...